What is total reach Facebook?

Total reach – the number of people who were served any activity from your page including your posts, posts to your page by other people, page like ads, mentions, and check-ins. It’s broken down into nonviral, viral, paid, organic, and total.

How do I see my total reach on Facebook?

To view the post level Reach, click Posts from that Statistics tab and then select Reach from the second drop-down. Now, you’ll be able to view how each individual post performed. The first column is for Total Reach.

What is a good Facebook reach?

2. A post’s average organic reach is only around 6.4% of the Page’s total likes. There was a marketing-world rumor that this reach only extended to an average of 2% of the page’s total likes, but in actuality it’s more like 6.4%.

How do you calculate total reach?

The basic formula for calculating reach is impressions divided by frequency (reach = impressions/frequency).

How can I increase my Facebook post reach?

6 proven tactics to boost your Facebook reach

  1. Optimize your content formatting and captions for Facebook. …
  2. Schedule your posts for the sake of consistency. …
  3. Time your posts to perfection. …
  4. Use videos and Facebook Live to encourage engagement. …
  5. Get in front of fresh followers with Facebook ads.
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What is a good engagement rate on Facebook?

Above 1% engagement rate is good; 0.5%-0.99% is average; and below 0.5% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.

How can I increase my post reach on Facebook 2021?

15 Essential Tips to Increase Your Organic Reach on Facebook.

  1. Mix up your post formats.
  2. Go live and be authentic.
  3. Use attractive images and videos.
  4. Find your best time to post.
  5. Experiment with your posting tempo.
  6. Focus on engagement first.
  7. Never resort to engagement bait.
  8. Make your audience feel something.

How can I increase my Facebook post reach without paying?

6 Ways to Increase Your Facebook Reach Without Paying

  1. Use Image Posts. It’s impossible to overstate the importance of this tip. …
  2. Post Your Content Later in the Day. …
  3. Respond to Quickly to Inquiries. …
  4. Host Live Interactive Events. …
  5. Run a Facebook Contest. …
  6. Vary Your Content as Much as Possible.

What does 1 person reached mean on Facebook?

Page views are the number of times a Page’s profile has been viewed by people, including people who are logged into Facebook and those who aren’t. Reach is the number of people who saw any content from your Page or about your Page.

What is the difference between reach and engagement on Facebook?

Engagement: The number of interactions your content received from users (likes, comments, shares, saves, etc.) … Reach: The number of people who see your content.

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What does post reach mean?

“Post Reach” is the number of users who saw your specific Facebook post. “Page Reach” is the number of users who saw any content posted by your page.

Why is my post reach so low on Facebook?

In most cases, if your Facebook ads have low reach, it’s most likely because of one (or a combination) of these five reasons: Your ad set budget is too low. Your audience is too small. You missed the mark for your target audience.

What is the best time to post on Facebook?

The best time to post to Facebook is between 1pm – 3pm on during the week and Saturdays. However, other studies uncovered that the best time to post to Facebook is: Thursdays and Fridays from 1 p.m. to 3 p.m. are the best times to post on Facebook [Hubspot] Thursday at 8 p.m. [TrackMaven]

Why is reach low?

Basically, if you post too often or too rare, your Facebook social reach is likely to go down. What’s more, this works differently depending on what type of page you run. According to some research, there’s a pretty clear difference between brand pages and media pages when it comes to post frequency.