Facebook determines interests for ads targeting using a variety of sources both inside the Facebook platform as well as on external websites that have the Facebook pixel installed. These include: profile information, content someone engaged with, groups, page likes, visited websites and more.
How does Facebook do interest targeting?
Facebook’s interest targeting feature allows you to deliver your ads to your target people. These people have shown interest in your industry in the past, for example, by engaging with one of your competitors. Therefore, they are more likely to engage with your ads.
What are Facebook interests?
Interests are highly important for your Facebook ad campaigns for a few reasons. They allow you to target people that are specifically interested in a certain subject related to your product. … Facebook also allows you to choose interests based on a subject or page that someone already has shown interest in.
How does interest based targeting work?
Interest targeting ensures that you’re serving up your campaign to users whose interests broadly align with your business. Coupled with compelling content, it can help you reach a receptive audience that is ready and excited to engage on the topics most pertinent to your products or services.
How many interests should you put on a Facebook ad?
Ideally, you want an audience that’s not too big and not too small. Shoot for somewhere between 500,000 and 2 million for these interest audiences.
How many interest categories does Facebook have?
Facebook detailed targeting is broken down into three distinct categories: Demographics, interest and behaviours. Demographics allows Facebook advertisers to target things like education levels, financials status and life events. These are more traditional marketing slices.
What are your Facebook likes and interests?
The Complete Facebook Interests List (2021)
- Business and Industry.
- Family and relationships.
- Fitness and wellness.
- Food and drink.
- Hobbies and activities.
- Shopping and fashion.
- Sports and outdoors.
What is a good audience size for Facebook ads 2021?
Facebook typically recommends a source audience of between 1,000 and 50,000 people. In other words, your source audience should be made up of your best customers in order for you to produce better results.
How do I add interests on Facebook?
How do I add or remove hobbies from my Facebook profile?
- Tap in the top right of Facebook, then tap your name.
- Tap Edit Public Details.
- Next to Hobbies, tap Add or Edit.
- Tap suggested hobbies you’d like to add or tap Search for others.
- Tap the checkbox next to the hobbies you’d like to add.
- Tap Save.
What is an interest audience?
A user is “interested” in a topic if they visit sites that are similar to users who are known to have an interest in that topic.
What is the size of your audience?
The size of your audience is the number of visitors to Quora that match the criteria you set for that audience. It roughly represents the potential number of people your ads might reach if you target that audience.
Should I use detailed targeting?
No, you should not use Facebook’s Detailed Targeting Expansion. If it does anything at all, it just massively inflates the size of your target audience. As my examples show it increases both targeted and broad interests to a worldwide audience of 2.1 billion people.